General Bob is the one assigning all the missions to Bob in the Bob the spy series and is played by Jan. When he tries to brief Bob on a mission he usually ends up disappointed because Bob is easily distracted.
General Bob is also the one who gives Bob his cool gadgets for the missions, if they have the budget for it. He is also the advisor to the president of the United States of America circa 1964. The president is quite irresponsible and the General has to make sure he doesn't do something stupid, like being kidnapped.